About Us

Larysa Melnychuk is the Managing Director at FP&A Trends group, Founder and Managing Director of the London FP&A Club, which helps companies to realise their innovative FP&A potential through training, consulting, professionals networking and discussions.

She has over 17 years’ experience in FP&A and has held senior FP&A positions at Invensys plc, Ace Group, Key Bank and HSBC Bank before setting up and running the the London FP&A Club in 2013 and driving its expansion into 14 cities of 11 countries in Europe, the Middle East, Asia, Australia and the USA.

In her career, Larysa has implemented a number of innovative FP&A projects including the introduction of survival analysis techniques into the FP&A model; the development of risk-adjusted profitability concepts; implementation of FP&A systems and BI projects and managing FP&A restructuring and transformation projects.

Larysa is a member of the exam content writing team for the Association of Finance Professionals (AFP) FP&A certification,

She is the founder of the London FP&A Board, which aims to bring together the knowledge and experience of senior FP&A professionals and aid the development of best practice in FP&A.

Larysa is also the owner of the “FP&A Club” LinkedIn group.

Larysa holds a Master of Science (MSc) degree from Kiev Technical University (KPI) and is a qualified chartered management accountant (CIMA), chartered global management accountant (CGMA) and a holder of the FP&A certification.

She speaks at international conferences and frequently writes articles on the subject of FP&A.

Why I decided to start this blog

By its very nature, FP&A is an ever-changing and dynamic field. In my view, it is increasingly becoming one of the most crucial and indispensable functions for effective and efficient decision-making.   

Today’s business environments require planning functions, which are quick and flexible if they are to stay competitive. This means that older, more rigid planning, budgeting and forecasting methods have become increasingly outdated and largely irrelevant. 

Having worked in the financial industry for many years, I recognised FP&A’s true potential a long time ago. I experienced first-hand, how the rigid, inflexible financial planning methods of yesterday began to matter less and less. I was fortunate enough to have been at the forefront of innovation - making strategic decisions with analytical teams. Many of our ‘analytical insights’ were ahead of their time.

I have spent the past three years establishing FP&A Clubs in many countries of Europe and the Middle East. On this journey, I have met with over 500 senior FP&A practitioners. It was inspiring to realise that FP&A trends are truly global. We all are part of this journey, and in order for us to keep the profession’s development in motion, we need to initiate a community-wide dialogue. In this way, we can communicate the best practice to our profession.  

In this open FP&A resource, I will share with you interesting FP&A stories:  case studies, thoughts, best practices and experiences. 

What are my motivations for starting this blog? Simple - I am passionate about the FP&A industry. I have a wealth of experience, which I would like to share with you all. Perhaps most importantly, however, I yearn for us to come together as a community and open up a dialogue, which drives further innovation in our exciting industry. 

I would be happy to receive your commentaries and feedback.

If you have any questions or suggestions, please contact me directly on larysa@fpa-trends.com and  join me on LinkedIn.