As a word fractal is not frequently used in conversation. As a concept fractal is frequently present in our lives. Its presence is evident in nature.
The concept of a fractal was established in large part by the work of Benoit Mandelbrot, a mathematician whose work covered a wide and diverse number of disciplines. Perhaps the most notable example of how he established the concept of a fractal was his study of England’s coastlines. What his study identified was sections of England’s coastlines resembled the coastlines as a whole. This resemblance has been labeled self-similar. Self-similar, or self-similarity, has affected a number of studies related to science. Self-similarity is not restricted to science. Self-similarity exists in FP&A which I saw first-hand.